Before we were an online retailer, we were simply fans of the culture that is the garment industry, and not just for the 'fashion'. Having a good sense of style is nearly half the battle. For us, it's about supporting brands with integrity [both as a stockist and an end consumer], and being a respectable ambassador for a lifestyle that stems from the industry - promoting photography, art, design, music. After all, It was our keen sense of style and strong like for these parallels that initially attracted us to the idea of opening an online menswear store. Pull all of our passions together, live and breath them, and hope to make a living all the while giving back to the culture that has given us so much? Sign us up.
We teamed up with Chapter in the summer of 2015 to have our hand at what would later become our first editorial of record. This was before we knew we would open a store - we did this simply because we wanted to.
Below are a select few images from our first ever photoshoot.
Chapter x fore•word for SS15
Photography: Mark Caminiti, Marco Demarinis, Kyle Turpin
Styling: Kyle Turpin
Art Direction: Kyle Turpin
Muse: Shane Winrow, Kyle Turpin