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Chapter AW17 [CONVERSION] Campaign Preview

If you, like us, grew up in the late 80s/early 90s, this might feel familiar. Chapter evokes a certain state of nostalgia with their AW17 collection, [CONVERSION]. Piggybacking off of the current industry focus that is channeling the 90s, Chapter revisits some of the more recognizable prints from our adolescence.

Not to stray too far from what the west coast based brand has become known for [monochromatic design], Chapter stays true to their initial direction: embellished fits, simplicity in design and hand-sewn garments.

Take a look for yourself; select images from their latest campaign are available to view below.

ACE/FIVE | Chapter AW17 Campaign [CONVERSION]

ACE/FIVE | Chapter AW17 Campaign [CONVERSION]

ACE/FIVE | Chapter AW17 Campaign [CONVERSION]

ACE/FIVE | Chapter AW17 Campaign [CONVERSION]
ACE/FIVE | Chapter AW17 Campaign [CONVERSION]

ACE/FIVE | Chapter AW17 Campaign [CONVERSION]
ACE/FIVE | Chapter AW17 Campaign [CONVERSION]
ACE/FIVE | Chapter AW17 Campaign [CONVERSION]

Chapter'S AW17 collection, [CONVERSION] is slated to be made available in-store and online end of August. Spring first [available mid February].